Depending on the nature of a project, the kick-off meeting may be followed by any combination of the following: stakeholder interviews, questionnaires, market research, competitive analysis, and content strategy. In all cases, a Storybrand document is drafted for your internal marketing purposes and serves as our baseline for the entire project. Once the Storybrand document is approved we can begin to move onto content.
The discovery process identifies all site requirements and objectives. An audit of any existing analytics and research then helps to inform our content strategy and site architecture. We are also a big believer in providing options in levels of engagement that will allow us to grow together. Our goal isn’t to drain your budget, but to help you grow and expand as we provide value for you.
Content will be written from these personal conversations, input from your team, and the Storybrand document. All of these sources and other research material are used to funnel your content into a clear, concise and compelling message that is designed to increase end user engagement and value. Once the content is written and approved we will put together a website sitemap, or navigation (Home, About, Services, etc.) which you will approve. Once approved we will build out a homepage for an idea of the “look and feel” and your feedback. Upon approval we will build out the full site. Once the site is ready you will have the final say. If approved we will optimize the site and apply the Google console.